Happy Chinese New Year!
The year of Monkey is here, which means it is time to give your loved ones, your relatives and your friends “Red Envelops” with “Lucky Money” in them.
In years past, people do it the traditional way; they go to the market to buy special red envelopes decorated with well-wishes in golden Chinese characters, which they carefully stuff with brand new bank notes. It is a lot of work and takes a lot of planning.
In recent years, however, the tradition is evolving together with modern technology. With 650 million people using WeChat everyday, more and more Chinese people are handing out red envelopes using their smartphones via WeChat instead!
So how do you do it? It is easy.
Open up WeChat App on your smartphone, click on the “+” sign at the bottom of the screen, and choose “Red Packet”. A pop up will appear, giving you the chance to change the money amount and to attach a photo with the red envelop if you so desire. Click “send” and you are done! Easy, right?
Usually people only give their family and close friends “red envelops”, but in recent years, many brands and online retailers have re-purposed this tradition as a promotional tool by giving out billions of Chinese Yuan in digital “Red Envelopes” during major holidays to acquire new followers to their Official WeChat Account, or to drive WeChat Pay activation and engagement of their existing followers.
To create your own WeChat Official Account and find out how we can help you engage potential Chinese customers through WeChat, get in touch with us using the contact form below.
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