There are 730 million active internet users in China, but they are out of reach for Facebook or Twitter.
Your potential Chinese customers are talking about your brand and your product, or maybe your competitors. Finding these conversations and tapping in is the first step in engaging and influencing them.
Except for these conversations aren’t happening on Facebook or Twitter, instead, they take place on WeChat and Weibo.
By mid 2015, there are 680 million internet users in China, more than users in USA, Japan and India combined. By 2016, China’s internet population will hit 730 million, nearly double the US population in general.
80% of Chinese internet users go online with their smartphone and accessing social media sites is one of their main activities online.
Don’t expect to reach them on Facebook or Twitter though, as these services are blocked by the Great Firewall of China, which means your current social marketing strategy won’t work in China, you need to go local.
To succeed in China, western brands must engage Chinese customers on Chinese social media channels.
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