To grow your brand and revenue in China, a well written and well designed Chinese language website is essential:
- Baidu requires you to have a website for Chinese market before starting  a Baidu Pay-Per-Click advertising campaign
- Chinese search engines such as Baidu give preference to websites constructed in simplified Chinese
- Baidu gives higher rankings to websites with a “.cn” domain name
- To serve as an information hub for your Chinese language social media campaigns and Email campaigns
- Chinese customers prefer consuming content in Chinese language
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