For many western brands, the Chinese market represents a huge opportunity for growth; problem is, to market their products and services in China can be a huge challenge: the language is foreign, the channels are not familiar and rules of engagement can...
So you have a Twitter account, a Facebook page, or a Youtube Channel, are you good to go when it comes to engage with 1.3 billion Chinese people on social media? The answer is NO. Try WeChat, or Weibo. Maybe...