For many western brands, the Chinese market represents a huge opportunity for growth; problem is, to market their products and services in China can be a huge challenge: the language is foreign, the channels are not familiar and rules of engagement can...
So you have a Twitter account, a Facebook page, or a Youtube Channel, are you good to go when it comes to engage with 1.3 billion Chinese people on social media? The answer is NO. Try WeChat, or Weibo. Maybe...
Does Your Brand Speak Chinese? (Full artical coming soon. Make sure you sign up for my email notification, thanks!)...
