Don’t let you messages get lost in translation!
A straight up translation of your English newsletter simply won’t cut it for Chinese audience.
Email marketing might not be the hottest thing in the digital marketing world right now, but time again, it has been proven to be one of the most cost effective communication channels with your customers and consistently provide the highest return on your marketing spending; it is no exception in China.
However, a direct translation of your English language newsletters won’t do your business any favors with Chinese customers. They demand communications that speak their language, reflect their culture and address their needs.