By now, most businesses are aware of the extreme importance of Search Engine Optimization – if potential customers can’t find you on Google, you won’t get their business. This is also true for the Chinese market – except for one key fact: Google is NOT the default search engine of China, Baidu is.
By the end of 2013, Baidu held 64% of the search engine market share in China. The other two players in the market are 360 with 22% and Sogou at 10%. Google left the mainland China market back in 2011 and most Google services are not accessible in mainland China.
What this means is, for western companies trying to grow in the China market, they must pay attention to Baidu SEO, in order to be discovered by Chinese consumers.
That being said, Google remains an important search engine for businesses trying to reach out to Chinese consumers outside of mainland China.