Fei Digital Marketing http://fei2china.com Market Your Brand to China Sun, 12 Nov 2017 04:36:39 +0000 en-US hourly 1 How to Improve Your Website SEO for Baidu http://fei2china.com/improve-website-seo-baidu/ http://fei2china.com/improve-website-seo-baidu/#respond Sat, 10 Sep 2016 00:00:51 +0000 http://fei2china.com/?p=1927 If you want to put your products and services in front of 800 million Chinese netizens, ranking high on Google alone is not going to cut it. You need to improve your website SEO for Baidu. While Google dominates the internet search market in the west, Baidu, China’s home grown search engine commands roughly 70% of...

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If you want to put your products and services in front of 800 million Chinese netizens, ranking high on Google alone is not going to cut it. You need to improve your website SEO for Baidu.

While Google dominates the internet search market in the west, Baidu, China’s home grown search engine commands roughly 70% of the search market in China. To make things even worse for Google, its services are largely inaccessible in mainland China after the company exited the China market around 2010 for political reasons.

In light of this, it is imperative for western companies who try to get the attention of the rapidly growing Chinese middle class to rank high on Baidu searches. Problem is: Baidu is not Google; the differences between these two search engines are significant enough that a high ranking site on Google might not rank at all on Baidu.

So how do you improve your website SEO for Baidu? In this blog post, we would like to highlight some Baidu SEO best practices for your references:

China Specific Factors

  • Language. It is a must to present your content in Chinese language if you wish to be indexed and rank high on Baidu. There are two types of Chinese characters: Simplified Chinese and Traditional Chinese, Baidu gives strong preference to the former, since it is the standard written language in mainland China and Singapore. Websites written in foreign languages such as English, French or German are not always indexed by Baidu and they rarely rank high on Baidu’s search result pages.
  • Hosting. Baidu likes website hosted on servers located in China. This preference might be the result of several factors combined. In general, a website hosted in China loads faster, because it is not hindered by the Great Firewall of China; it has to display an ICP license, which means the site content has been reviewed and the site operator’s identity has been verified.
  • Domain Name. Baidu gives preference to website with “.cn” domain name. While you do see “.com”  and “.net” websites rank high on Baidu, with everything else being equal, Baidu will rank a “.cn” site higher.
  • ICP License.  To get hosting and publish a website in China, you must apply and obtain an ICP license. This license must be clearly displayed on your website, usually in the footer. Although Baidu never officially requires it, but I have never seen a website without an ICP license on the first page of Baidu SERP. For more details, check out our ICP License Application page.

Content Optimization

  • Self Censorship. Pornography, Gambling and anti government content are banned by Baidu, you should try hard not to have any such content on your website. Otherwise, your site might be banned.
  • Meta Tags. While Meta Tags are important for good SEO in general, Baidu’s search algorithm places even more weight on tags when compared to its western counterparts, as it lacks the sophistication of Google’s crawler in extracting information independent of meta-tags.
    • Title Tags. Make sure to include your Chinese keywords and brand name in the title tags.
    • Meta-Descriptions play a bigger role in Baidu SEO than they do in Google. It is beneficial to include keywords in your meta-descriptions in order to rank higher on Baidu.
    • Alt-Tags are often overlooked by western brands. They often reuse images tagged with English keywords on their Chinese website, which Baidu will ignore.
    • H-Tags  are used by Baidu in roughly the same way as Google. Your Chinese keywords should be included in your H1 or H2 titles.
  • New and Unique Content are valued by Baidu. Make sure to update your content frequently, a blog is usually an effective way to keep your site fresh with content and your readers interested, which leads to higher rankings on Baidu.
  • Placement of keywords is an important factor in improving your Baidu SEO ranking, just like in Google search. It is recommended to place them at the top of your page.

Technical Optimization

  • Site Speed is an important factor for Baidu SEO ranking. Hosing your website in China will give you an edge as the Great Firewall of China slows down all websites hosted outside of China, sometimes to a crawl.
  • Eliminate API calls to Google servers. Because Google servers are not reachable from China, your website might be very slow to load it calls Google for fonts, analytics and other services.
  • Use a Chinese CDN to speed up your website is a good idea.
  • Utilize Baidu WebMaster Tool to keep track and fix broken links and inform Baidu of website changes. Please note this tool is in Chinese language only.
  • Use HTTPS and encryption with caution. Baidu does not seem to index HTTPS websites very well. While HTTPS is increasingly popular in the west, it has limited significance in China as most online transactions are handled on Alipay or WeChat Pay servers or in their mobile apps.

Link Building

  • More is better for Baidu.  While Google put a lot of weight on link quality, Baidu still seems to care more about how many external links you have, that does not mean you should indiscriminately link to your site however, as Baidu is increasingly fine tuning its algorithm to check the quality of those links, it is just a little behind the curve when compared with Google.
  • Mutual Linking is very popular in China. Many sites would link to high traffic sites such as Tmall.com or Sina.com.cn under the Mutual Linking arrangement, it is normal practice and these larger sites usually have rules governing this arrangement and teams verify and manage these links. Usually they will require your site have met certain criteria before exchanging links with you.
  • Getting Links from Key Influencer. Chinese bloggers often have huge followings their western counterparts can only dream of. Many of them may agree to link to your site, but they may also demand some monetary compensation, it is a business arrangement after all.

Conclusion

Getting indexed and ranked well on Baidu is not as simple as one might think. It requires your SEO team to understand both the commonality and differences between Baidu and Google; it also requires you understand the Chinese language, culture and local business practices.

Getting set-up in China requires experience, knowledge and skills that are not common among western digital marketing teams. To succeed in China market, you need either seasoned team members who are experts in both western and Chinese digital marketing, or, you partner with an external agency who specialize in Chinese marketing such as Fei Digital. To learn more about our services and get in touch with us, visit our contact page.

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The Science of B2B Online Marketing [Infographic] http://fei2china.com/an-overview-of-b2b-online-marketing-infographic/ http://fei2china.com/an-overview-of-b2b-online-marketing-infographic/#respond Tue, 16 Feb 2016 22:43:54 +0000 http://deliciouslydigital.wordpress.com/?p=44 If called upon by your client/boss/peers, can you articulate the methodology of B2B online marketing and explain the strategies behind the numerous stages and components of the whole process?  The infographic at the bottom of this blog post might help you out! It is created by Circle Stuido and provides an excellent overview of online B2B marketing....

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If called upon by your client/boss/peers, can you articulate the methodology of B2B online marketing and explain the strategies behind the numerous stages and components of the whole process?  The infographic at the bottom of this blog post might help you out! It is created by Circle Stuido and provides an excellent overview of online B2B marketing.

It breaks down B2B online marketing into six essential components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement; of which “strategy” being the most important component, since it “is the foundation for your entire online marketing program”. Content marketing is next because “80% of B2B decision makers prefer to get company information in a series of articles versus an advertisement”.

As much as I like this infographic though, I wish it had done a better job in illustrating the inter-dependancy of the six components. The design might make you think it is a linear flow from “strategy” to “analytics and measurement”, but in reality, it is much more complicated than that. So I created a flow chart to compliment this otherwise excellent infographic.

B2B Marketing Process - New Page (2)

the-science-of-b2b-online-marketing-infographic

 

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How To Give Red Envelopes via WeChat http://fei2china.com/give-red-envelopes-via-wechat/ http://fei2china.com/give-red-envelopes-via-wechat/#respond Sun, 07 Feb 2016 23:38:00 +0000 http://fei2china.com/?p=1734 Giving out "red envelopes" is a Chinese New Year tradition, but it is changing with the times. You can now handing them out via WeChat, here is how...

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Happy Chinese New Year! 

The year of Monkey is here, which means it is time to give your loved ones, your relatives and your friends “Red Envelops” with “Lucky Money” in them.

In years past, people do it the traditional way; they go to the market to buy special red envelopes decorated with well-wishes in golden Chinese characters, which they carefully stuff with brand new bank notes. It is a lot of work and takes a lot of planning.

In recent years, however, the tradition is evolving together with modern technology. With 650 million people using WeChat everyday, more and more Chinese people are handing out red envelopes using their smartphones via WeChat instead!

So how do you do it? It is easy.

Open up WeChat App on your smartphone, click on the “+” sign at the bottom of the screen, and choose “Red Packet”. A pop up will appear, giving you the chance to change the money amount and to attach a photo with the red envelop if you so desire. Click “send” and you are done! Easy, right?

Usually people only give their family and close friends “red envelops”, but in recent years, many brands and online retailers have re-purposed this tradition as a promotional tool by giving out billions of Chinese Yuan in digital “Red Envelopes” during major holidays to acquire new followers to their Official WeChat Account, or to drive WeChat Pay activation and engagement of their existing followers.

To create your own WeChat Official Account and find out how we can help you engage potential Chinese customers through WeChat, get in touch with us using the contact form below.

Get Your Own WeChat Official Account Today!

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How to Register a WeChat Official Account http://fei2china.com/register-wechat-official-account/ http://fei2china.com/register-wechat-official-account/#comments Fri, 05 Feb 2016 22:46:02 +0000 http://fei2china.com/?p=1681 If you plan to register a WeChat Official Account, there are three types for you to choose from: Which one is the right choice for your business goals? Let’s take a more detailed look. WeChat Subscription Account A subscription account allows account holders to publish information and distribute them to their subscribers, similar to how traditional...

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If you plan to register a WeChat Official Account, there are three types for you to choose from:

  • WeChat Subscription Account
  • WeChat Service Account
  • WeChat Enterprise Account

Which one is the right choice for your business goals? Let’s take a more detailed look.

WeChat Subscription Account

WeChat Subscription Account Icon-WeChat Marketing-Fei2China.com

A subscription account allows account holders to publish information and distribute them to their subscribers, similar to how traditional newspapers or magazines do in the offline world.

You allowed to push one postings per day to the public, but these messages are contained in a special folder that your subscribers must click open in order to access your feed.

 

 WeChat Service Account

Register a WeChat Official Account - Service Account Icon

A WeChat Service account provides a lot of communication functionalities to facilitate interactions  between account owners and their followers, it is optimized for services providers, such as banks, information hotlines or a public service agencies, etc. However, you can only send out 4 public messages per month with a service account.

 

WeChat Enterprise Account

Register a WeChat Official Account - Fei2China.com

An Enterprise account is primarily used for internal communications among company employees. Followers of this kind of account must be pre-approved.

 

 

Verified Account vs. Unverified Account

You can have a regular WeChat Subscription Account or Service Account and they will function just fine for most companies.

For businesses who would like to accept WeChat Pay and open a WeChat Store, they must have a verified Service Account, which requires a Chinese business license.

With a “verified” service account, you will get 9 extra API connections and the ability to accept WeChat Pay.

Things to Consider When Registering a WeChat Official Account

  • If your primary business goal is marketing and PR, or to increase brand awareness, choose WeChat Subscription Account.
  • If you would like to provide customer services via WeChat,  open a WeChat Store or to accept WeChat Pay, then a WeChat Service Account is a must.
  • If you want to use WeChat to facilitate communications inside your company and manage teams and projects, a WeChat Enterprise Account is what you need.

 

Examples of WeChat Official Accounts

WeChat Official Account Examples - Register a WeChat Official Account - Fei2China.com

WeChat Official Account Examples – Screen Captures

 

WeChat Official Account Feature Comparison

 
Subscription Account
Regular Service Account
Verified Service Account
Posts displayed in main message window
Posts displayed in "Subscriptions" folder
One post per day
4 Posts per month
Basic message auto responder
Self-defined menu system
9 advanced APIs
WeChat Pay

 

How To Register a WeChat Official Account?

Registering a WeChat Official Account requires:

  • A legal Chinese entity
  • A Chinese National ID
  • A Chinese mobile phone number
  • A Chinese bank account
  • Accessible by phone during business hours (Beijing time)

So unless you are a Chinese citizen living in China, it is very difficult, in not impossible, to successfully open a WeChat Official Account; and that is where you can rely on us.

As a trusted partner for all your Chinese marketing efforts, we can help you overcome these obstacles. If you plan on opening a WeChat Official Account, let us know by filling out the form below, we will get the process started for you immediately.

Get Your WeChat Official Account Now!

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Simple Strategies to Boost Twitter Engagement for Your Brand http://fei2china.com/simple-strategies-to-boost-twitter-engagement/ http://fei2china.com/simple-strategies-to-boost-twitter-engagement/#respond Wed, 16 Dec 2015 21:24:36 +0000 http://deliciouslydigital.wordpress.com/?p=39 With some many tweets competing for your followers’ attention, what can you do to boost the engagement level besides constructing content rich and beautifully written tweets? Here are some simple strategies that are proven to generate results. 1). Include a photo or a video with your tweet.  Since last November, previews of photos and videos...

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With some many tweets competing for your followers’ attention, what can you do to boost the engagement level besides constructing content rich and beautifully written tweets? Here are some simple strategies that are proven to generate results.

1). Include a photo or a video with your tweet. 

Since last November, previews of photos and videos are displayed right below your text when links to them are shared in your tweets. Study by Twitter indicates that they boost retweet level by up to 35% among your followers.

What fuels a Tweet’s engagement Twitter Blogs

2). Tweet at an appropriate frequency. 

There are no one-size-fit-all rules on how much your should tweet, you should do some experiments and use common sense within your business environment. Two top reasons why people unfollow accounts on Twitter includes those accounts tweeting too much or too little.

3). Do some cross promotion.

For example, embedding a live feed of your twitter messages on your website might give it more exposure and attract more followers, and to give your existing followers more opportunities to interact with your tweets.

4). Make it interesting and relevant.

Try to research on topics in your field that people are interested in and share your own thoughts on them, make your tweets unique among many voices.

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How to boost your email marketing with Facebook http://fei2china.com/how-to-boost-your-email-marketing-with-facebook/ http://fei2china.com/how-to-boost-your-email-marketing-with-facebook/#respond Wed, 16 Sep 2015 19:01:14 +0000 http://deliciouslydigital.wordpress.com/?p=27 Many companies and businesses have Facebook pages and work hard to attract “Fans”. With 1.19 billion users, including 727 million daily active users, Facebook represents a huge opportunity for any businesses, but how do you engage your “fans” with your email marketing program? 1). Set up a simple email sign-up form on your Facebook. Keep...

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Many companies and businesses have Facebook pages and work hard to attract “Fans”. With 1.19 billion users, including 727 million daily active users, Facebook represents a huge opportunity for any businesses, but how do you engage your “fans” with your email marketing program?

1). Set up a simple email sign-up form on your Facebook. Keep it really simple to encourage sign-ups, and link it with your email automation or email marketing platform so you can grow your emailing list automatically.

2). Use special offers. Offer special promotions to your Facebook fans, but ask them to fill out the sign-up form in order to get to the details of the special offer or to get a promo code / coupon.

3). Run Sweepstakes.  To enter to win, people will have to fill out a simple sign-up form.  Link this form with your email marketing database.

4). Provide exclusive content.  For example, giving out a well written “white paper” or ebook that address some hot topics in the industries or fields you are targeting, but ask people to fill out a simple sign-up form in order to download the premium content.

Last but not least, do a lot of cross promotion among marketing channels at your disposal, for example, driving traffic to your Facebook page with email campaigns or Twitter campaigns; sharing your email marketing content on Facebook and ask “Fans” to sign up in order to receive more quality content in the future.

 

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How China Works? http://fei2china.com/how-china-works/ http://fei2china.com/how-china-works/#respond Mon, 31 Aug 2015 20:24:13 +0000 http://fei2china.com/?p=1058 How China Works? I am pretty sure a lot of people in the west have asked this question, but few have had satisfying answers. That is why I have to share this excellent video series which just might provide some much needed insights. Created by the Discovery Channel, this documentary saw host Danny Forster, an American...

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How China Works? I am pretty sure a lot of people in the west have asked this question, but few have had satisfying answers. That is why I have to share this excellent video series which just might provide some much needed insights.

Created by the Discovery Channel, this documentary saw host Danny Forster, an American architect, spending three months criss-crossing China, visiting cities, companies, government officials and local thought leaders, trying to find out how China works and to get some answers for questions like:

  • How does China work as a country, as a society and as a fast growing economy?
  • How does innovations thrive in China?
  • What new ideas and trends are emerging?
  • Could local innovations one day become global traditions?

Along the way, we get to witness the results of China’s amazing transformation during the past few decades and catch a glimpse of some exciting new development as they unfold in China right now. For example:

  • The ultra fast and modern high speed rail system
  • The design and construction of the new Shanghai Centre
  • The technology behind China’s most popular smartphone App – WeChat
  • Building and operating the world’s biggest machinery

Not content with only examining China from an American’s perspective, Danny also interviewed some of China’s brightest minds to uncover how things are really done in the world’s most populous country and to understand HOW CHINA WORKS.

For our readers in China, or for our western readers looking for the HD version of the above videos, you can access them here:

HD Videos: How China Works?

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Marketing Basics for Startups and Small Businesses http://fei2china.com/marketing-basics-for-startups-and-small-businesses/ http://fei2china.com/marketing-basics-for-startups-and-small-businesses/#respond Mon, 10 Aug 2015 22:25:35 +0000 http://fei2china.com/?p=1037 Online Marketing Strategies for Startups and Small Businesses from Fei Digital Marketing

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Baidu PPC Adwords – Account Set Up in Four Steps http://fei2china.com/how-to-start-baidu-ppc-adwords-account/ http://fei2china.com/how-to-start-baidu-ppc-adwords-account/#respond Sun, 12 Jul 2015 19:55:05 +0000 http://fei2china.com/?p=206 For Western brands who are new to digital marketing in China, the process to set up a Baidu PPC account can be quite complicated. We have simplified the process for our clients into four steps: 1. Submit your website to Baidu for approval Before a PPC account can be created, Baidu asks to review the websites...

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For Western brands who are new to digital marketing in China, the process to set up a Baidu PPC account can be quite complicated.

We have simplified the process for our clients into four steps:

1. Submit your website to Baidu for approval

Before a PPC account can be created, Baidu asks to review the websites you intend to promote. Certain industries are not allowed to advertise on Baidu, for example, gambling, adult entertainment and narcotics.

Depending on where your website is hosted, a Chinese ICP license maybe required.

In most cases, western advertisers do not need an ICP license or a .cn domain. We will help you navigate the system and find the most appropriate approach. If you need more information on this subject, please refer to this blog post on how to start a digital marketing campaign in China.

2. Prepare and submit required supporting documents

Unlike Google, Baidu asks for a certificate of incorporation as part of the account setup process. If it is in English, a Chinese translation needs to be submitted as well.

If you are an overseas company, Baidu will also ask for the website of a government agency in your country, where they can verify your business license. In addition, copy of company director’s passport and other information may be required. Once again, English and Chinese translation will be required, especially if your documents are not issued in these two languages.

3. Sign Baidu PPC account contracts

Once approved, you will need to sign a contract with Baidu. This bilingual contract (English and Chinese) will be provided by Baidu and ask you to agree to its privacy and advertising policy. You will have time to review it with your lawyer if necessary. You have ownership of this account.

Another contract is between you and Fei Digital Marketing to confirm that you authorize us to manage your PPC campaigns inside Baidu’s PPC control panel called Phoneix Nest, which is Chinese language only.

4. Set up a payment mechanism for Baidu PPC campaigns

Baidu requires a down payment to set up a PPC account, which can be used for your PPC campaigns. An account creation fee and an annual service fee will also be charged. Since Baidu only accepts Chinese RMB for account settlement, we will work with you to set up a payment mechanism most convenient for you. For more details, drop us a note, we will get in touch with you.

Final Notes

Usually it takes about 4 weeks to set up a Baidu PPC account if all documents required are readily available; during which time, we will proceed with other aspects of a typical PPC campaign, such as strategic planning and keyword selection, copywriting and landing page creation, so no time will be wasted. However, we strongly recommend to plan ahead and start the set up process as early as possible.

Start Your Baidu PPC Account Now!

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Design & Promote Mobile Apps for China Market http://fei2china.com/design-promote-mobile-apps-for-china-market/ http://fei2china.com/design-promote-mobile-apps-for-china-market/#respond Mon, 06 Jul 2015 20:43:06 +0000 http://fei2china.com/?p=902 There are over 600 million netizens in China, about 81% of them go online using smartphone in addition to a computer. In 2011, China surpassed the US to become the world’s largest smartphone market. In 2014, China became Apple’s second-largest iPhone market, ahead of Europe. What does these all mean? It means that, for any...

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In order to develop and promote mobile apps for China market, Western brands must be prepared to overcome three challenges: a plethora of local variations of Google’s android operating system; numerous mobile devices with non-standard specs and a very fragmented app store marketplace. Furthermore, they must adapt their content and promotional efforts for the Chinese market.  

There are over 600 million netizens in China, about 81% of them go online using smartphone in addition to a computer. In 2011, China surpassed the US to become the world’s largest smartphone market. In 2014, China became Apple’s second-largest iPhone market, ahead of Europe. What does these all mean? It means that, for any brands doing mobile marketing and app developer, they must know how to design and promote their apps for the Chinese market.

Key Differences

Software: 

The operating systems on most Chinese smartphones are based on Google’s mobile operating system, however, they are vastly different from the stock Android OS experience. For starters, all Google services, such as Google account, Google Play App store and Google maps, are eliminated. If your app calls on these services, they will not work. The look and feel of these operating systems are very different too, in many cases, they resemble Apple’s iOS, some even go one step further and added features found on Apple’s operating system.

App Distribution: 

While most android users in the west get their apps from Google’s Play App store, the situation is far more complicated in China. There are over 100 app stores in the market, the most prominent ones are: Qihoo 360 Mobile Assistant, Tencent’s Myapp and Baidu Mobile Assistant. Google Play Store, on the other hand, is not easily accessible to most Chinese internet users, since most Google services are blocked in China.

Android Mobile App Stores in China Market - Fei China Digital Marketing Agency

Android Mobile App Store Market Share in China

On the iOS side, things are much simpler, if you use an iPhone, you go to Apple’s official App Store to download your apps, even in China.

Hardware: 

China being the largest mobile market in the world, it boasts a huge selection of mobile devices, from the very low end to the very high end, and from no brand knockoffs to the most premium brand such as Apple, not to mention indigenous brands such as Xiaomi which has gained widespread name recognition both at home and aboard.

What does this mean for brands and app developers?

Mr. Haoran Chen, mobile engineering director at Ctrip, one of the largest travel websites in China, said his team has to invest more development resources and do more testing across platforms to ensure hardware compatibility.

“Users are increasingly moving to mobile in China, At Ctrip.com, we strive to provide a seamless user experience to our customers across all platforms: traditional desktop website, mobile apps on Android and iOS, and new devices such as the Apple Watch. ” says Mr. Chen.

He also acknowledges that Apple has an advantage in the market: “On the iOS side, the ecosystem is more consistent. Users can easily and are more willing to upgrade to the latest version.”

Their effort apparently paid off. Total mobile app downloads reached 800M by the end of first quarter this year, an increase of 500% year over year, and mobile transactions accounted for 70% of Ctrip’s total online transactions in the first quarter.

Localize Mobile Apps for the China Market

The general rules for designing a good mobile app apply in every market, including China; however, to succeed in Chinese market, mobile apps must adapt to Chinese culture, language and user preferences.

Starbucks China’s iPhone App is a good example:

Starbucks China iPhone App

  • Localized user interface – all screens, menus and button are labelled in Chinese
  • Using local services – instead of Google Maps, Baidu Maps are being used to provide store locator function. Google Maps do not function properly in China.
  • Integrate local social media channels – Step aside, Facebook and Twitter, in China, WeChat and Sina Webo are the kings of social media.

Marketing Your Mobile Apps for China Market

In terms of promoting mobile apps in the China market, western brands can learn a thing or two from their Chinese counterparts, many of whom are leaders in Chinese mobile commerce field.

Drive App Download via Multiple Channels

Gene Deng, a VP at JD.com, one of China’s most popular eCommerce sites, says: “We put a lot of emphasis on driving traffic to our mobile website, from there users can land on specific pages on our mobile app depending on what they search; they will be prompted to install our mobile app if they have not done so already.”

“We use multiple channels to drive traffic to our mobile sites” he adds, “for example, we pay for listings on hao123.com, which is a popular online directory in China. It sends substantial traffic to our site each month. Another good traffic source for us is Baidu.com, China’s primary search engine.”

“While our iOS app is only available through Apple’s app store, our Android apps can be downloaded through many distribution channels such as Qihoo 360, Wandoujia and Baidu app store. ” Says Deng.

Advertising in offline channels, such as TV, proves to be effective for JD.com as well, it not only helped with app download, but also promoted brand awareness among the general public. In another clever marketing move, JD included a QR code on all of their shopping bags, consumers can download JD’s mobile app by simply scanning this QR code with their smartphone.

Connect with Local Culture

During the Chinese New Year Holiday Season, JD.com distributed virtual “red envelops” – a digital reinvention of a classic Chinese tradition – to consumers. To participate, however, users must download JD’s mobile app or follow JD’s WeChat account on a smartphone.

The company recently disclosed it is Q1 sales figure: 227.2 million, an increase of 76% over the same period last year; 42% of these transactions are conducted on a mobile device, a 329% jump when compared with last year.

For western brands who are interested in developing mobile apps for China market, these are very encouraging numbers, they too can do very well in the world’s largest mobile market, if they play their cards the Chinese way.

 

The post Design & Promote Mobile Apps for China Market appeared first on Fei Digital Marketing.

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