WeChat Advertising in Moments

What is WeChat Advertising in Moments?

WeChat Advertising in "Moments" a.k.a "Friends' circle" is part of the WeChat public account ecosystem; the ads take on similar forms to original posts being shared by friends; users can like, comment and forward them among their social circles, augmenting the ad's exposure.

WeChat Moments Ads
WeChat Public Account Ads

WeChat Advertising in Moments (Friend's Circle)

They can take on various forms to maximize user experiences and to improve conversion rates.

WeChat Local Ads in Moments

Use WeChat Local Ads to target potential customers within 3-5 KM of your business. Whether it is for a a new opening, new product launch or ongoing promotion, WeChat Local Ads in Moments can reach your target audience and bring in more customer to your store. This type of Ads also enjoy a relatively low minimum spending requirement that starts at $200 per day.

WeChat In-App Splash Page Ads

It takes more than just brilliant content to tell your brand story, WeChat’s in-app splash page provides the technology to enhance your brand image with a superior visual presentation, it opens up directly within the app upon click, resulting in a smooth user experience.

Moments (Friend's Circle)Video Clip Ads

Auto-play video clips in “Moments” feed will expand into the full version upon click, it can also be hyperlinked to take the audience deeper into your marketing and sales funnel, resulting in increased conversion.

Moments (Friend's Circle) Banner & Text Ads

This Ad form provides unparalleled flexibility for your creativity. Text, pictures and hyperlinks are at your disposal for unlimited possibilities to get your messages across and to tell your brand stories.

What Are Your Advertising Objectives?

Let's take a look at some examples!

App Promotion

Sharing among friends will increase the name recognition and app download of your app.

Brand Promotion

Blended into everyday scenarios, your brand will become known and liked by WeChat users, who will then share and promote your brand among their social circles.

Coupons Promotion

Sharing among friends will increase the name recognition and patronage of your business.

Public Account Promotion

Blended into everyday scenarios, your brand will become known and followed by new users, who will then share and promote your brand among their social circles.

Do you have questions? Are you ready to place your own ads on WeChat?

Let us know below!

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