Effective campaign management is key to achieve the best return for your investment in pay-per-click advertising. To ensure quality, we take a standardized approach to Baidu PPC campaigns. Our services include:
1. Chinese keywords research
Keywords are what potential customer use to find relevant products and services on the internet. The quality of keywords has a direct impact on the the cost of a PPC campaign and the kind of customers it attracts. Due diligence in keywords research is a crucial step in ensuring campaign success. Fei Marketing combines technology know-how (Baidu’s paid keyword API protocols) and cultural awareness to select the best Chinese keywords for your campaign.
2. Campaign structure and ad groups setup
After the keywords are selected, we set up ad groups, campaign structures and program them to run according to various criteria, such as geographic locations, age groups, income levels, time of day, past web browsing behaviour etc.
3. Ads copywriting and creative design
With only 3 short lines of text, how do you catch the attention of the right kind of customer for your business and weed out the irrelevant one? Fei Marketing combine the art of professional copywriting and the science of marketing to craft high converting and high retention digital ad copies that boost your business.
4. Chinese language landing page design (Desktop & Mobile)
Attracting customers to your website is only the starting point, not the end. Fei Marketing will review or create a highly converting landing page with a clear call-to-action that turns website visitors into paying customers.
5. Link tagging in ads, on landing pages and websites
In order to monitor campaign performances, all links in your marketing and sales funnels should be properly tagged before the campaign starts. Fei Marketing will help you develop and execute a practical and effective tagging strategy.
6. Data monitoring and performance analysis
To ensure the best return for your ad spending, constant monitoring of your campaign performance is a must. We utilize multiple data analysis tools such as Google Analytics & Baidu Analytics to monitor and analyze your campaign performance and find room for improvement.