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China Digital Marketing Services

Do you need China digital marketing services?

Is your business looking to attract Chinese speaking customers? Are you looking to grow your brand and revenue in China?

If you are looking for a marketing agency who is reliable and experienced, with international cross-cultural expertise and deep understanding of the likes and dislikes of the Chinese online population, talk to us, we provide excellent services in both Chinese and Western digital marketing fields.

We consult, plan, build and manage your market entry, communicate your products and services and carry out your digital marketing campaigns.

China Marketing Strategy

We start by learning about your business and your business goals for the Chinese market. Based on your input and our research, we will recommend appropriate strategies and action plans.

  • Content & branding strategy
  • Social Media strategy
  • Promotional channels to use
  • Digital technologies to deploy
  • Online Survey
  • Measurement and reporting strategy

Chinese Translation & Website

To attract the attention of Chinese speaking customers, your marketing material needs to be well written in native level Chinese, with pertinent cultural references; this is especially important if you are targeting the mainland China market.

We will help you decide what content to be produced in Chinese language from scratch and what existing English content can be translated and repurposed for the Chinese market.

  • Create Chinese language website for your brand
  • Chinese language microsite supporting a specific campaign
  • Chinese language landing page
  • Chinese product sheet / flyer in digital format
  • Copywriting for Chinese Advertising
  • Copywriting for Chinese email campaigns
  • And more…

Chinese Digital Advertising

Baidu Pay Per Click

  • Baidu PPC account set up, which is quite complicated.
  • Chinese keywords research and selection.
  • PPC campaign set up and on-going monitoring and refinement.
  • Copy-writing for Chinese Ad 
  • Chinese Ad production (creative + coding)
  • Chinese language landing pages for your campaigns
  • Weibo Ads
  • Renren Ads
  • Taobao Express

Google Pay Per Click

  • Advanced keywords research with native level understanding of both English and Chinese words
  • Advanced targeting techniques
  • Refined Ad copywriting that reflects cultural preferences
  • Effective re-marketing to increase conversion rate
  • High converting landing pages
  • Sophisticated tagging to ensure accurate tracking of campaign performances
  • Facebook PPC campaigns
  • Linkedin PPC campaigns
  • Twitter promoted tweets campaigns

Other Advertising Options

In addition to PPC,   some clients may have very specific advertising needs to target a niche market.

We can help. We will identify relevant publications, websites or mailing lists in China and take care of the whole media buying process for our western clients.

Some other services we can offer:

  • Offline advertising on newspaper and magazines
  • Event Advertising
  • Emailing list banner ads
  • WeChat Advertising

China Social Media Marketing

Weibo and WeChat are two dominant social media channels in China, with hundreds of millions of active users every month. They offer great opportunities for western brands to engage with potential customers in China, in fact, many already did; Apple, NBA and Air NewZealand, just to name a few.

We offer:

  • WeChat and Weibo account setup
  • Strategy to integrate these channels to your marketing campaigns
  • Content production for your Chinese social media channels
  • Ongoing account management
  • Interaction with followers / fans
  • Other social media channels in China: Youku, Tudou, Renren, etc
  • Much more…

We also offer:

  • Twitter engagement with Chinese customers living outside of mainland China
  • Facebook campaigns targeting overseas Chinese community
  • Youtube Channels with Chinese content
  • Social media monitoring of your brand
  • Social media strategy as part of your integrated marketing campaign

Email Marketing for Chinese Market

B2C Email Marketing

Email Marketing Platforms We Support:

  • Responsys
  • ExactTarget
  • MailChimp
  • ConstantContact
  • Other platforms

Email Services We Provide:

  • Mailing list building and maintenance
  • Email HTML production (Creative + Coding)
  • Email Copywriting
  • Personalized Email
  • Dynamically generated Email
  • Triggered Email
  • Campaign setup and launching
  • Analytics and Reporting
  • Integration with social campaigns
  • Check with us for more…

B2B Marketing Automation

Marketing Automation Tools We Support:

  • Act-On
  • Pardot
  • Marketo
  • Infusionsoft
  • Other

B2B Email Services We Provide:

  • Integration with CRMs such as Salesforce
  • Sales lead generation (lead nurturing, lead scoring)
  • Behaviour triggered email marketing
  • Advanced segmentation
  • Email HTML production
  • Email copywriting
  • Drip marketing
  • Campaign set up and management
  • Advanced tagging and reporting
  • More…

China SEO (Baidu + Google)

To help you enter and expand in the Chinese market, we optimize your website for both Baidu and Google. 

Baidu holds about 70% of the Chinese search market, and it’s user interface is mostly in Chinese. Google is not operating in mainland China market, but remains an important option for Chinese people searching for information on foreign brand, and for Chinese people living outside of mainland China.

  • Site audit for SEO purposes
  • Chinese Keyword Research
  • On-page Optimization
  • Content strategy for SEO purposes
  • High quality link-building
  • Holistic approach to SEO across Chinese and American Search Engines
  • Coordination between SEO and SEM

China Anayltics & Reporting

We don’t just provide data, we provide actionable insights to drive your campaign.

  • Strategy to get data – proper tagging of your site, email, social media are essential but usually a complex undertaking
  • Customized report and dashboard 
  • Actionable insights to drive campaign refinement 

Chinese E-Commerce

China has the world’s largest E-commerce market, it is an excellent venue for foreign vendors to enter the Chinese market.

  • Tmall, Taobao and Buy360 account opening
  • E-commerce store set up
  • Chinese payment system set up
  • Banking and regulation guidance

Full China Marketing Service Package

We take care of marketing for you, so you can focus on what you do best. Simply let us know your business goals, and we will plan, execute and optimize a complete marketing program for your business.

  • Turn key solution 
  • Cost effective
  • Save you time and energy
  • Request a quote by filling out the form below

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